Backlinks and the end of gimmicky advertising
For years, optimizing a website through link building grew, and it became the most straightforward way SEO companies made their money. It was simple and easily achieved, but all that changed with the recent Google algorithm updates. Previously, SEO (correctly called: link promotion) companies would improve your ranking and consequently your site's traffic by writing a ton of useless articles bulked up with your submitted 7 or 8 keywords. Then they would add a few blog comment
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