MacEQ's Google PPC Tips
When designing your Google advertising text ad, you best write an ad copy for a tiny space. Use the same copy-writing principles you would use if you were to write a 1000 word sales letter, although you are limited to a maximum of 30 characters for each of the three Google ad's headline, and 80 characters in the two Google Text Ad description areas. At MacEQ we mix and match from a few trusted advertising principles to improve the outcome of your Google Text advertising. A- D
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