For years, optimizing a website through link building grew, and it became the most straightforward way SEO companies made their money. It was simple and easily achieved, but all that changed with the recent Google algorithm updates. Previously, SEO (correctly called: link promotion) companies would improve your ranking and consequently your site's traffic by writing a ton of useless articles bulked up with your submitted 7 or 8 keywords. Then they would add a few blog comments and forum posts which puffed up your ranking and consequently your website gained higher ranking, showing up more times in the first page of search results.
All that changed when the two Google major algorithm updates of Panda and Penguin came along and those who were advertising only by subscribing to the SEO companies got caught short as the SEO (link builders) firms cannot deliver the goods anymore. What is very clear is that post Panda and Penguin there are only two ways to gain higher ranking:
A- True Organic SEO (not backlinking) which offers marginal but recommended by Google traffic.
B- Proper Google Advertising, PPC (Pay Per Click)
Proper Organic Advertising
To properly promote your company by creating real links to outside sources, and not just paying a link building company to develop artificial connections for you is indeed the only organic way to build backlinks for your website. And once you add exact backlinks and add it to keyword and metadata organic optimization of your site you get proper organic advertising. It is now the only safe and effective way to gain organic web traffic and to improve your firm's rankings.
Lost Traffic and the death of SEO
You may hear that proper company promotion has decimated SEO, but the way SEO companies advertised SEO was indeed a misnomer. And calling the SEO's decimation by proper company promotion is a red herring. SEO is still achievable but in dramatically smaller portions. You have to earn your backlinks, rather than have them created by SEO Companies. Article links that carried a lot of value, now only add marginal benefit to your ranking and the needlessly cluttering generic press releases are finally on their way out (good riddance!)
Proper Organic Promotion
If you are new to the game and wondering if you should pay an SEO company to promote your website or to choose Google PPC advertising with Pay Per Click ads here is a bit of history you ought to know.
For a long time, Google valued "LINKS" to your site above all other means to rank you higher. So SEO companies, strategically added masses of links to clients websites, many of which were empty and built just for the fact that they would be a backlink. SEO companies grew rich and fat by calling link building SEO or Organic Traffic (only technically correct). Then came Google's algorithm update and it killed a whole lot of links; links that were artificially created by SEO companies to keep clients on Google's first page of search results but served no true function are now organically worthless.
That shook the marketing world to its core, but many "SEO" companies should have known that the jig was up, and Google aware of the puffed up ranking would eventually compel websites to create proper and real links. Although I sympathize with my former colleagues, I think most every one of the SEO companies saw this coming. It is not as if Google hadn’t told us year after year, that they expected actual SEO practices when promoting clients sites. But easy money has a strange attraction, and the only way to correct the problem was to take away the punch bowl. So what to do now?
Proper Organic Promotion and Proper Company Promotion
Pay attention If you were subscribing to an SEO. The traffic that you were receiving from various link building services is not going to be there anymore. Organic optimization now means earning your links, and if you consider the time it takes to create appropriate links, you will realize that Organic optimization is indeed a costly proposition. Chasing what was once easily achieved through improper SEO and backlinks and trying to replicate it in the real world is not cost effective; as it is very time-consuming, and hence costly.
So what is a backlinking (SEO) company to do? One way would be to hide the fact that they can not offer the same bang for the buck. To provide you with the traffic you were receiving before they would have to charge you a whole lot more. For now, SEO companies are going to put out an avalanche of artificial links and watch as your "backlink created traffic" keeps dropping. Sure, one way to create "genuine links" is to pay more to get the job done correctly, but in the long run, to create “real” links and to enhance your company through backlinks is going to be very costly. True SEO and genuine organic traffic would have to be supplemental and naturally a smaller portion of your company's proper online internet advertising.
B- Proper Google Advertising
The most efficient use of your internet marketing and advertising budget would have to be allocated to PPC or Pay Per Click Google advertising. It will not be as cheap, but in the long term you will realize that it is the only suitable form of advertising accepted by Google; and after all, you should have known that Google eventually would change the algorithm to become the biggest beneficiary with the biggest share of the pie. You will be assured that once you pay Google for advertising, you are not subscribing to a backlink scheme and Google will provide you with top-notch advertising tools, no gimmicks and artificial backlinks required.
Last but not least, select the best Pay Per Click company to advertise for you. We provide your company with effective online and Google Ad marketing (previously called Google Adwords). At MacEQ we provide you with monthly analytic reports and instead of just 7 or 8 keywords we use hundreds of keywords in Google PPC advertising to place you in front of your clients the moment they are searching for what you offer. You pay only when your clients click on your phone number or your ad. We have low monthly management fees and provide doctors, service companies, authors and artists with affordable advertising and website service. We do not participate in backlink schemes and assure you of long-lasting guarantee of satisfaction as we do not require long-term contracts.