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should I manage my own Google advertising

do it yourself Google PPC advertising


Quick Google PPC advertising

Many people have asked me how hard it is to get a Google ad PPC program up and running. Although many online articles suggest that you could get a PPC campaign up and running in just a few hours, the reality is often different than perception.


Small business owners embody the do-it-yourself gene and naturally gravitate to doing their SEO and PPC on their own. Generally, they start with SEO but soon find out that SEO takes time to ramp up, and once they realize that you cannot get on the first page of Google overnight, they decide to start a quick Google ad PPC campaign. "How hard could this Google Advertising be? After all, I set up my own Gmail and QuickBooks, right?"


Unfortunately, a "quick Google Advertising campaign" is a misnomer and completely misrepresents what it takes to build a successful PPC program. So, let’s take a closer look at what the reality of creating a successful Google Advertising is, and why the do-it-yourself mentality could cost you a lot in the long term.



Right Keyword

Selecting the right keywords is a time-consuming process, and your keyword selection is fundamental to your Google PPC advertising and the most critical part of your ad campaigns. There’s a difference between picking a set of keywords and selecting the "right" set of keywords, which is only achieved after you test, refine, and add various negative keywords.

In the process, you ought to find how customers interpret the keywords in the context of your business and how to pinpoint Google search to display your ad to your clients only and not "everyone." The correct set of keywords for a B2B client and a B2C audience differ and take time to get right.


Landing Page Update

Landing pages are critical to PPC advertising success. As with most people, you probably thought of Google ads after your website was up and running, but you skipped updating the landing page to your advertisement's detriment. So, take your time in creating a proper landing page while utilizing the right keywords that you used to create your ad's headline, description, and extensions. 


Conversion Tracking Implementation

You can build a Google PPC ad in a few hours; however, there’s a lot more to Google PPC ad design than applying the theoretical mechanics. The underlying assumption that you could master PPC quickly is absurd as Google PPC ad implementation bifurcates often, and your minor adjustments could wreak havoc on your end results. As there is no real way to rush an ad's debugging process, you must minimize the number of issues that require addressing as you build your ads, and that expertise would take years to acquire.

Your hastily put-together Google ads could, at best, get many clicks but not enough conversion and your Google advertising could quickly become complicated, costing you in "bad" useless clicks, or, worse lost clients. So, call Ron at MacEQ and have a professional put together your Google PPC advertisement.

Finally, don't dump the job on your SEO's lap. Your SEO's expertise is uniquely different, and in the process, you could waste away your money, benefitting your competitors. Hire a PPC expert and take advantage of the new AI-based Google PPC advertising; as with any AI self-learning system, the longer you are in them, the better your results.


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