Google advertiser’s verification - upcoming requirements
About Google upcoming advertiser’s verification Google may require advertisers to complete a verification program. Below are some...
New Analytics, a step in the right direction
So what is to the new Google claim that the new Google Analytics gets your business set up for the future and helps you understand your...
Introducing Google's neural based search advertising
Engineer's designed algorithms that automatically generate responses to each query is at the heart of Google's search advertising. These...
Hazards of the do-it-yourself Pay Per Click advertising
Many people have asked me how hard it is to get a Google ad PPC program up and running. Although many online articles suggest that you...
Finding the right word - or keyword that is
Having a fully optimized website is a necessity in running a company with an online presence, and new keyword research tools are making...
MacEQ's Google PPC Tips
When designing your Google advertising text ad, you best write an ad copy for a tiny space. Use the same copy-writing principles you...
Backlinks and the end of gimmicky advertising
For years, optimizing a website through link building grew, and it became the most straightforward way SEO companies made their money. It...
Local Search and the rise of GMB (Google My Business)
Importance of Google My Business listing, and where on the internet you should update your business information Google's latest algorithm...
Tools to help while you build your website
Images, Photos, Pics, and Illustrations for your website Provide colorful images to help support your content and create a positive...
A guide to online advertising
Online advertising, for a new business or one used to traditional print ads, is a leap of faith and somewhat overwhelming. But the moment...
