Many people have asked me how hard it is to get a Google ad PPC program up and running. Although many online articles suggest that you could get a PPC campaign up and running in just a few hours, the reality is often different than perception.

Small business owners embo...

Engineer's designed algorithms that automatically generate responses to each query is at the heart of Google's search advertising. These algorithms are based on a set of rules which Google's engineers have kept refining.  Newly introduced Google's Responsive Ads are ba...

When designing your Google advertising text ad, you best write an ad copy for a tiny space. Use the same copy-writing principles you would use if you were to write a 1000 word sales letter, although you are limited to a maximum of 30 characters for each of the three Go...

For years, optimizing a website through link building grew, and it became the most straightforward way SEO companies made their money. It was simple and easily achieved, but all that changed with the recent Google algorithm updates. Previously, SEO (correctly called: l...

Importance of Google My Business listing, and where on the internet you should update your business information

Google's latest algorithm enhancements add to the local search influence on your SEO, and no other software has the power to affect a company's local informat...

Images, Photos, Pics, and Illustrations for your website

Provide colorful images to help support your content and create a positive perception of your brand. Would photos and images work best on a blog or the webpage content? There are arguments for and against each usa...

Having a fully optimized website is a necessity in running a company with an online presence, and new keyword research tools are making the job of keyword management easier for small and medium size business owners. If you are managing your website, you face what conte...


Online advertising, for a new business or one used to traditional print ads, is a leap of faith and somewhat overwhelming. But the moment has arrived for all firms to consider online advertising to be an essential, if not the only method to reach customers. Print adve...

Your language creates the first image of your business in customer's mind, so find the right words. Approach every communication with your customers as an opportunity to spark a connection, gain their trust and earn their loyalty. The best chance to build the right ima...

So what about Bumper ads a client asked me; Bumper ads are short video format ads for Google advertising.

A bumper ad is a six-second video format ideal for driving brand reach and frequency. They are available through AdWords as an add-on to traditional campaigns....

Please reload

Featured Posts

I'm busy working on my blog posts. Watch this space!

Please reload

Recent Posts

January 10, 2019