Introducing Google's neural based search advertising
Engineer's designed algorithms that automatically generate responses to each query is at the heart of Google's search advertising. These algorithms are based on a set of rules which Google's engineers have kept refining. Newly introduced Google's Responsive Ads are based on neural nets that learn on their own, not always requiring an engineer's tweaking. That's at the crux of the Google algorithm vs. Google's neural net question. Neural nets speed of learning and self-update
Hazards of the do-it-yourself Pay Per Click advertising
Many people have asked me how hard it is to get a Google ad PPC program up and running. Although many online articles suggest that you could get a PPC campaign up and running in just a few hours, the reality is often different than perception. Small business owners embody the do-it-yourself gene and naturally gravitate to doing their SEO and PPC on their own. Generally, they start with SEO but soon find out that SEO takes time to ramp up and once they realize that you cannot
Finding the right word - or keyword that is
Having a fully optimized website is a necessity in running a company with an online presence, and new keyword research tools are making the job of keyword management easier for small and medium size business owners. If you are managing your website, you face what content planners have faced all along, that keyword research takes up significant time and plays a vital role in the ubiquity of your website. Keyword research is an integral part of any search engine optimization st
