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More on SEO and the best way to optimize a website

Search Engine Optimization


Tips to keep in mind when you optimize your website


SEO is an ever-changing algorithm language of search engines designed to connect visitors to your website. The appropriate page title and page description are essential to improve your rankings in the search results, but the best Search engine optimization is achieved when you implement small but regular changes while creating content that your readers would need or want to read. Although it seems that SEO success is mostly subjective and more of a craft than a science, there are a few fundamental details that you should keep in mind while updating your SEO and optimizing your website.


SEO alone is never as efficient as SEO plus Google Advertising, even when you apply the same budget. A minimum advertising budget allocated to your marketing strategy will work wonders when planning your SEO. Advertise on Google to initiate and establish search traffic coming to your website, then make your search results related to what clients are looking for. Then, use every opportunity at regular intervals to improve web pages and your user's experience.


Simple SEO exposure would take an unreasonably long time to direct traffic and clients to your site, so to supercharge your SEO, complement it by assigning a portion of your marketing budget to advertise on Google. Ever-increasing online marketing budgets mean your competition is continually growing, and a small business may not stay small forever, so instill the goal of not becoming content with a limited number of clients. 



Create quality content while peppering your pages with keywords specific to your customer's search objectives. Recent search engine developments place a heavy emphasis on search engine optimization that is regular and incremental. Steady web page updates and website content additions focalize search engines to your site.  Your content would not only have to make sense to your readers but also be noticeable by the search engines, and top-ranking keywords interspersed at your site would accomplish that. However, do not add all your keywords throughout a single page of copy, spread the best keyword among many pages on your website. But where do you get the optimal keywords?


High-grade keywords
Before implementing good SEO, you need to perform keyword research to find the best keywords that will bring you success. Where could you find the best keywords that could rank you highest in your field? One method, and arguably the best, is to run a small ad on Google. With a minimum advertising budget of a couple of hundred dollars a month, the best search engine on the planet would provide you with a list of optimal keywords relevant to your website. Although counterintuitive, I suggest you sign up for advertising with Google at the time you are building your website and not afterward. Google's recommended keywords would help you develop an SEO-friendly website simpler and faster.  

It is hard to put yourself in the user's shoes and having Google's Advertising interface assist you in finding the best keywords is indispensable. Finding the best keywords for your web pages before you start building your website is an excellent approach to developing a relevant, updated, and fresh website. So what other areas should you focus on once you selected your keywords?

A successful SEO strategy produces excellent user experience by paying attention to appropriate keywords and copy, engaging design and relevant website content, a fast and easily accessible website, internal and external links such as social media links, suitable meta tags, and optimized images and local SEO. Let's inspect each area in detail.


Accelerate your website
You don’t have to be an SEO expert to make small tweaks and to better your site’s performance. If your site is too slow, it will affect your search rankings, so use the right size images that load faster and break down one super long page into more specific pages. Furthermore, optimize your website for all devices, especially mobile! Google would place you high in the search results as you make your site easier and quicker to load for your visitors. 


Headlines and page titles
The latest Google updates to search have made Headlines extremely important. Use original Headlines, appealing and descriptive of the content of the page your visitors will access and tag them h1. On the Wix platform, keep your page title to 70 characters long.  


Internal and external links
Add internal as well as external links to highlight essential keywords, further increasing the value of your content. Internal links are an excellent way to improve your traffic and boost your SEO while keeping clients on your website. Improved customer retention is another way Google would rank your website higher in search results. Use external links moderately and strategically and don’t lose your readers by leading them out of your site one too many times. Externally, link only to high authority pages and keep in mind that fake news links and overstuffed linking may have you penalized.


Social Media
Another external link-building method that affects your SEO while you keep a user in your sphere of influence is to include social media in your link strategy. We build your social presence while improving your search rankings. Status updates and tweets could show up in search rankings and provide more exposure, and the more visible you are, the higher the chances of reaching a wider audience. 


Existing Content
Stale websites would gradually lose ranking, so create fresh content but don’t forget to submit your updated pages to Google for indexing. That is where the majority of build-your-own website business owners become lost. Google would find your page through broad sweeps of the internet, but you don't have to wait for Google to discover you. You could submit your new pages and updated content through webmaster tools, prompting Google to verify your website quicker, supercharging your chances of better ranking. New content will signal Google that you are regularly modernizing your site. So whether it’s a blog post or web page tweak, make sure you submit new content to Google's search console as you create them. Google takes note of your older posts and the length of time your pages have been around, so do not change your old URLs but tweak and update the content to make them more relevant, which is an excellent tactic to boost your site’s traffic without creating new posts. SEO takes time to work; be patient or add Google ads to speed up the process.


Meta Tags
Adding meta tags to your website is essential, and in Wix, this is easily achieved. You add meta tags through the page title and page description. The title tags describe the content of your page, and that is where you add the right keywords relevant to your page. Moreover, meta description provides the proper context for your title tags, allowing people to get a quick glimpse of your content while providing you with more opportunities to insert relevant keywords. For maximum potency, limit your meta tag lengths according to Wix's specifications. 


Optimized images
You could improve your SEO by optimizing your images as well as your written text. Fortunately, it is easy to optimize your images in Wix. Image search gives you another chance of building traffic toward your site; you could add your image meta tags as alt text and tooltip, easily accessible by double-clicking on your image in Wix.


Geo-Targeting and local SEO
Local marketing and local SEO have gained ground recently as marketers can reach a more distinct and targeted audience. Keep in mind that Google advertising is Geo-targeted, and its goal is to achieve a select number of targets in a specific geographical location. So for best local SEO, advertise on Google with a select number of locations. Then think of your local user's needs and utilize "near me" in conjunction with your keywords. More and more people are searching for places while on mobile phones and close to where they are located, that's why the number of  "near me" searches have improved over 40% in the last two years.


SEO is not the only way you could connect with your users, and if it were the goal of Google to make SEO the catch-all in connecting users and marketers, they would not be earning billions of dollars from advertising. We understand that the best method of reaching your target audience is to combine your SEO with a well-designed Google advertising campaign. So If you are a marketer or a small business and want to utilize your advertising budget efficiently, to improve your ranking, and to appear on the first page of search results, sign up for a MacEQ's Google advertising plan. We will review, update, or create your SEO at no charge when you sign up for any one of our Google advertising plans. Good SEO takes time, at times up to 8 weeks to see any difference in rankings, but your Google ads appear on the first page of search results frequently within the first two weeks.


In short, you achieve best Search engine optimization by implementing small and regular updates, and remember that SEO alone is never as effective as SEO plus Google Advertising. So invest in content, implement high-grade keywords, accelerate your website, update your headlines and page titles, setup Internal and external links, develop your Social Media, refresh older content, establish Meta Tags, optimize images as well as text, and last but not least utilize Google ads for Geo-Targeting and local SEO by signing up for a MacEQ Google advertising plan.


Ron Salehi


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